Linedata Logo RVB 3

Linedata, the global solutions and outsourcing services provider, has launched a new brand platform as part of its business transformation strategy.

The company, which specialises in the investment management and credit finance industries, has worked with branding agency Carré Noir on the new visual identity.

The company says the rebrand builds on its Linedata 2018 enterprise strategy, which includes the enhancement of Linedata’s product offering with the launch of a number of new finance solutions and the creation of a board of directors.

The executive management team has also been extended with the appointment of two deputy managing directors, a new chief people officer and a head of innovation, communications and marketing.

jiva anvaraly

Anvaraly Jiva, founder and CEO of Linedata, said: “Linedata is turning 20. It is a major milestone in the life of our company. Our new visual identity reflects who we have become and raises our ambition.

“The financial industry is evolving rapidly and our customers’ expectations have become much higher. It is a constant challenge to meet these expectations, a challenge that inspires us and drives our progress.”