crasnier Stephane

Stephane Crasnier has been appointed as the chief executive officer of Alphabet France, part of the global mobility services provider.

He is currently Alphabet Australia managing director and started his career at the business’s parent company, BMW Group, in 2005, as BMW France corporate sales manager.

Before joining Alphabet Australia, he held the position of post-merger integration director at BMW Financial Services China and has previously worked for BMW Financial Services France, PSA and Ford Motor Company.

Crasnier succeeds Olivier Monot, who is leaving the business.

Globally, Alphabet manages more than 680,000 leased cars and light commercial vehicles of all makes and is ranked fourth in the market worldwide, with a presence in 21 countries.